Category Archives: Media

Working with animals – unpredictable, but exciting!

Posted on January 18, 2012 by

What do a 5am start, freezing conditions, camera-loving owls and a BBC crew mistakenly locked into a farm estate add up to?  A successful BBC Breakfast broadcast, that’s what! We’re really pleased the Beeb picked up the story about how … Continue reading →

Posted in Conservation, Farming, General, Media, Uncategorized, Wildlife | Tagged , , , , , , , , , , , , | Leave a comment

Half of science and industry organisations avoiding social media – new report

Posted on July 7, 2011 by

A brand new report we’ve just released shows that over half of businesses operating in industrial or scientific sectors are unlikely to have a strategy for using social media in their PR and communications – despite three quarters recognising that their target audiences are already active users. Continue reading →

Posted in General, Issues management, Media, Reputation | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

WI calls time on myths and propaganda

Posted on June 9, 2011 by

Hoorah for the Womens’ Institute! Yesterday afternoon, for the first time ever, they refused to vote on a resolution at their AGM – because they recognised the ramifications of pronouncing a verdict on a statement they felt was poorly worded, on an issue about which they felt they did not have sufficient information.

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Posted in Dairy, Farming, General, Issues management, Media, Uncategorized | Tagged , , , , | Leave a comment

Three media training essentials to keep watchers tuned in

Posted on August 9, 2010 by

Why has media training turned into this formulaic repetitive monologue? Where is the spontanaeity and colour? Do media trainers not realise that the interview has to be interesting and compelling, not safe and dull? People want authenticity, they want content, they want entertaining…. Continue reading →

Posted in Media | Tagged , , , , | 1 Comment

Should I stay or should I go (on Question Time)?

Posted on May 28, 2010 by

Indecision wasn’t bugging the government last night when it refused to field anyone against Alastair Campbell on Question Time. However, I admit to having a smidgeon of sympathy with the government’s decision as there was a rationale and sound PR principle buried in there – just very badly applied. Continue reading →

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