Category Archives: Reputation

The use and abuse of ‘animal welfare’

Posted on December 16, 2011 by

Good farm animal welfare is non-negotiable, but use and abuse of the term is just creating more confusion…. Continue reading →

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Half of science and industry organisations avoiding social media – new report

Posted on July 7, 2011 by

A brand new report we’ve just released shows that over half of businesses operating in industrial or scientific sectors are unlikely to have a strategy for using social media in their PR and communications – despite three quarters recognising that their target audiences are already active users. Continue reading →

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Super learnings over dairy

Posted on February 24, 2011 by

Farmers Weekly’s analysis of the sustained campaign against proposals to build the country’s largest dairy farm is a sobering warning to all in the farming industry who may be toying with an investment proposal at the moment. Continue reading →

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When *is* it OK to ‘manage’ online reputation?

Posted on August 2, 2010 by

With reputation de-toxing now available for hapless celebs why do corporate entities such as BP get slammed for similar proactive reputation management?

Continue reading →

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BP shows days are numbered for leaders who can’t communicate

Posted on July 26, 2010 by

The imminent demise of Tony Hayward as CEO of BP sends a clear signal that organisations can no longer justify appointing leaders who are poor communicators. Continue reading →

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Ocado float shows reputation also needs substance

Posted on July 21, 2010 by

Ocado’s imminent flotation on the stock market is an interesting exercise in the value of reputation…because Ocado is yet to make a profit. Continue reading →

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Protecting the reputation of democracy II

Posted on May 11, 2010 by

If only we knew then the real story that would run and run!

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Protecting the reputation of democracy

Posted on May 7, 2010 by

The Voting Commission has a tough job on its hands sorting this one out, but has already taken a strong communications lead in getting straight out in front of the cameras tonight and accepting there was failure. Continue reading →

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Now Gordon knows there’s many a slip betwixt cup and lip

Posted on April 28, 2010 by

The tragedy is that Gordon had actually talked the lady around. From starting out aggressive and challenging, she became conciliatory – nodding, agreeing and even ended shaking his hand. And then it all went horribly wrong. Continue reading →

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Communication is more than words for first time voters

Posted on April 27, 2010 by

People insist that communication skills are critical in the modern politican…but communication is about more than talking the talk. It’s about knowing your audience, being receptive and being prepared to adapt as your audience changes. Continue reading →

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